Wine Communication

Jaclene Liew dipWSET

Brand strategist, wine educator, and wine writer & content creator at the centre of Southeast Asia's fine wine world, based in Singapore.WSET Level 4 Diploma in Wine
Winner of Golden Vines® Wine Scholar Guild Scholarship 2025
Background in Private Banking & Private Equity

• Visit Studio Burgundy

01 Brand Advisory

Strategic counsel for wine brands entering Southeast Asia, and restaurant / hospitality groups investing in differentiated wine programs.
I specialise in community building with premium collectors and the new generation of fine wine drinkers.

02 Agency Work

Studio Burgundy handles public relations and branding for wine brands entering Southeast Asia. We have a strong track record in cultural localisation for this market.
Social media strategy and content creation lives under Maison Sumi.

03 Wine Training

One-on-one wine education for professionals and discerning individuals who want to move through fine wine circles with fluency and confidence. Each session knowledge, etiquette, and appreciation.
Private, discreet, and personalised entirely around you.

04 Wine Events

Corporate wine experiences for teams and clients, producer showcase. Trade events for wine brands, importers, and associations. Available as host, curator, or both.
Built around an intentional theme, a considered selection, and a room worth being in.

Wine Substack

WINE UNFILTERED

Premium and luxury wine newsletter, written for Southeast Asia.For those who believe Southeast Asia is the next fine wine market. Each issue covers the commercial realities of the Asian wine trade, the emotional and cultural dimensions of why we drink what we drink, and the producer stories that never make it into standard reviews.

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Content and Influence

My KOL Presence

A direct reach to the premium wine consumer in Southeast Asia.On @wineswithjac, I create premium lifestyle and wine content with an engaged audience across Instagram and TikTok.For wine and lifestyle brands entering via Singapore, this is direct access to your target consumer. My social media is also a platform I actively use to support my agency clients' market presence and growth.Selected brand collaborations, both Singapore and global: Hotels (Hilton, Alila) Wine Importers (Fermented, Wine Kin, WEA), Wineries (Seña, Couvent des Jacobins), Restaurants / Bars (South Bridge Reserve, Ingleside, Nicolas Le Restaurant, Ce Soir), Wellness Brands (Ultrahuman, Xandro Labs).

• Instagram
• Substack
• TikTok
• LinkedIn
• Email